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Hasbro’s MY LITTLE PONY Franchise Invites Fans around the Globe to Celebrate the Magic of Friendship

The Global Brand Commemorates International Day of Friendship on
July 30th with Engaging Digital Experiences, Fun Snapchat Lenses, and Family Friendly Events

Celebration Also Includes Release of Product Line Inspired by Characters & Adventures from Upcoming Lionsgate Release of MY LITTLE PONY: THE MOVIE

With more than 30 years of rich storytelling founded in the values of kindness and acceptance, the MY LITTLE PONY franchise from Hasbro, Inc. (NASDAQ: HAS) continues to illustrate the power of friendship and fun that resonates with fans around the world. To celebrate this year’s International Day of Friendship on July 30th, the MY LITTLE PONY franchise is kicking off a global social movement with the release of two beautiful video montages and on-ground events around the world that focus on the socially relevant message of friendship.

“Friendship transcends age, gender, geography and background,” said Tyla Bucher, VP Franchise Lead, My Little Pony, Hasbro. “As we work to celebrate friendship across every aspect of the MY LITTLE PONY brand, we’re proud to continue to support and celebrate the International Day of Friendship. We hope this program brings people together as they are reminded of how special and important friendship is to everyone around the globe.”

Launching on July 30th in the U.S., Hasbro will support a weeklong custom Snapchat Lens that brings the Mane 6 right to the Snapchat community. Lenses offer Snapchatters the ability to apply real-time effects and sounds to their selfies – the Mane 6 will become part of the communication on Snapchat in an interactive, fun, and personal way. In this case, Hasbro is supporting an interactive World Lens – when users flip their camera away from their face to the rear-facing lens, the Ponies’ homeland of Equestria appears. Users can move their camera around to see their favorite characters brought to life on their device.

Making the most of International Day of Friendship, the MY LITTLE PONY brand is also hosting friendship day events around the world in 12 different markets including the United States, Italy, Brazil, Taiwan, United Kingdom, Russia, Mexico and Singapore. In the U.S., every pony is invited to the Mall of America in Bloomington, MN to enjoy a “Celebration of Friendship” featuring multiple experiential MY LITTLE PONY themed events. Fans in Italy, Taiwan and Singapore will celebrate friendship with fitness as Friendship Runs are planned in all three markets. In Brazil, everypony will celebrate Dia Da Amizade with an outdoor event and Friendship Bus Tour. Generosity is key in the UK, where fans will give the gift of friendship with a special Buy One, Give one promotion in partnership with a local charity and BFF accessories designers Pop & Suki.

We here at TMG LOVE LOVE LOVE the Despicable Me series, so we were really looking forward to seeing what was INSIDE, The Secret Life Of Pets-we were not disappointed. Coming out this July, Illumination Entertainment and Universal Pictures have teamed up for what is sure to be the family fun movie of the summer. With the voices of Kevin Hart, and Louis Ck (who I am in love with.. NO really if anyone out there is reading this and knows him, I am available…sorry Mike) playing the funny furry creatures, you are in for a real treat. We saw exclusive trailers, and even better than that- we saw the toy line. OH the toys! Spin Master is going to totally rock the shelves with the amazing lineup that they have for the kiddos to collect, play with and hug. From blind bags to plushes, they have everything your little fan will need to recreate the movie at home.

The 6-inch plush are so cute and cuddly and will come in all 10 characters. They can take a lickin' and keep on tickin', something I can vouch for since we got Max over two weeks ago and he hasn't let go of him yet! The Mini Apartment Building is just the cutest thing I have seen. Each set comes with a small figure, a room from their apartment that they live in and a few items that they cannot live without as well. The best part though is that each set is stackable so you can make your own little apartment building.

The Best Friend Max Feature Plus will let you bring home all the action and personality of Max from the movie without having to carry around a pooper scooper. Max has a detachable leash, and will walk around saying 20 different sounds and phrases from the movie. When the leash is attached he will be your fateful companion, it’s when the leash is off that you get to see his “secret” personality. So adorable.

Wonder Forge has also joined in the Secret Life fun with a new spin on their very popular character match games. In the Secret Life Of

Pets version your child has to match the picture of their favorite pet with their shadow. It is a great new spin on an old game that will certainly keep everyone on their toes! If a T-shirt is what your child is looking for then Mad Engine Apparel has them covered. With high quality stitches and fun characters from the movies on them, they will be stylin' while sporting their favorite pup at the park!

If you think the fun ends with the kids, you are gravely mistaken. Like a match made in heaven, The Secret Life of Pets has teamed up with Pet Smart exclusively to make a line of toys just for your fur babies. That is correct folks, from little big heads that squeak when your pup plays with them to rope toys to throw around, the Secret Life of Pets appeals to both the kids and the real babies of the house--your pets! They are so cute that you really will want to buy them all!