Celebrate Friendship Day With My Little Pony!

Hasbro’s MY LITTLE PONY Franchise Invites Fans around the Globe to Celebrate the Magic of                                                                Friendship

           The Global Brand Commemorates International Day of Friendship on
July 30th with Engaging Digital Experiences, Fun Snapchat Lenses, and Family Friendly Events

Celebration Also Includes Release of Product Line Inspired by Characters & Adventures from Upcoming Lionsgate Release of MY LITTLE PONY: THE MOVIE

    With more than 30 years of rich storytelling founded in the values of kindness and acceptance, the MY LITTLE PONY franchise from Hasbro, Inc. (NASDAQ: HAS) continues to illustrate the power of friendship and fun that resonates with fans around the world. To celebrate this year’s International Day of Friendship on July 30th, the MY LITTLE PONY franchise is kicking off a global social movement with the release of two beautiful video montages and on-ground events around the world that focus on the socially relevant message of friendship.

“Friendship transcends age, gender, geography and background,” said Tyla Bucher, VP Franchise Lead, My Little Pony, Hasbro. “As we work to celebrate friendship across every aspect of the MY LITTLE PONY brand, we’re proud to continue to support and celebrate the International Day of Friendship. We hope this program brings people together as they are reminded of how special and important friendship is to everyone around the globe.”

   Launching on July 30th in the U.S., Hasbro will support a weeklong custom Snapchat Lens that brings the Mane 6 right to the Snapchat community. Lenses offer Snapchatters the ability to apply real-time effects and sounds to their selfies – the Mane 6 will become part of the communication on Snapchat in an interactive, fun, and personal way. In this case, Hasbro is supporting an interactive World Lens – when users flip their camera away from their face to the rear-facing lens, the Ponies’ homeland of Equestria appears. Users can move their camera around to see their favorite characters brought to life on their device.

    Making the most of International Day of Friendship, the MY LITTLE PONY brand is also hosting friendship day events around the world in 12 different markets including the United States, Italy, Brazil, Taiwan, United Kingdom, Russia, Mexico and Singapore. In the U.S., every pony is invited to the Mall of America in Bloomington, MN to enjoy a “Celebration of Friendship” featuring multiple experiential MY LITTLE PONY themed events. Fans in Italy, Taiwan and Singapore will celebrate friendship with fitness as Friendship Runs are planned in all three markets. In Brazil, everypony will celebrate Dia Da Amizade with an outdoor event and Friendship Bus Tour. Generosity is key in the UK, where fans will give the gift of friendship with a special Buy One, Give one promotion in partnership with a local charity and BFF accessories designers Pop & Suki.

Great SupeChargers Deals Starting Today! Hurry to Game Stop!

     Bringing in the new year with a bang Skylanders SuperChargers kicks off 2016 with an exclusive “Skylanders Day” deal at Game Stop. This Saturday, January 9th at participating Game Stop locations nationwide, Portal Masters can take advantage of some amazing BOGO deals. Pick up a Skylanders SuperChargers starter pack for only $39.99 or $59.99 for the Dark Edition, and receive an additional Skylanders starter pack from a previous game (Skylanders Swap Force, Skylanders Trap Team, and Skylanders Giants) for FREE! The promotion further extends with BOGO deals on Skylanders SuperChargers characters and vehicles.

     Also, currently on store shelves, Skylanders SuperChargers introduces Birthday Bash Big Bubble Pop Fizz! It is customary tradition at the Skylanders Academy for all of the Skylanders to gather around and sing the birthday song to the guest of honor. For fun, any Skylanders that arrives late must sing the birthday song solo in front of the entire Academy. But rather than seeing this as an embarrassment, Pop Fizz continues to see this as an opportunity to show off his new Big Bubble party instruments, and so he arrives late every time!  

Skylanders Trap Team Available NOW!

     

       Whooooohooooooo! Today is the day to rejoice for the new Skylanders Trap Team has been released!   Available on all major consoles as well as Tablets (yeah you heard me-tablet!).    This is the must have game of the year so get it before the buying frenzy begins!  If you cannot wait for the holidays to play your favorite stores have exclusive Trap Team characters and accessories. Learn all about the new game and where to buy your favorite characters here! 

    " Behold, Portal Masters! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is pleased to announce thatSkylanders Trap Team is officially available at major retailers nationwide on Xbox 360^™ and Xbox One^™ video game and entertainment systems from Microsoft, PlayStation^® 3 and PlayStation^® 4 computer entertainment systems, Nintendo’s Wii^™ system, Nintendo’s Wii U^™system, and a completely unique adventure is also available on the Nintendo 3DS^™ hand-held system.  The launch of Skylanders Trap Team also ushers in the complete console gaming experience on Tablet*, introducing a Starter Pack that supports iPad^®, Kindle Fire and Android tablets.

      “The Skylanders® franchise was built on a foundation of creativity and innovation,” said EricHirshberg, CEO of Activision Publishing. “And with Skylanders Trap Team, we’re taking that tradition of innovation to new heights. For the last three years we’ve allowed kids to bring their toys to life in a video game, and this year, we’re letting them reach into the game, and pull characters out into the physical world by letting players trap and play as the villains. Skylanders Trap Team is also the first console game to simultaneously bring the entire AAA experience to tablet devices. Overall, we think Skylanders Trap Team represents our most magical innovation yet. But most importantly, it’s just a great game.”

      The latest installment of the franchise that pioneered the Toys-to-Life genre is already poised to become one of the top family games this holiday season. Toys“R”Us^® recently namedSkylanders Trap Team as one of the “Fabulous 15” on the company’s 2014 Holiday Hot Toy List, while Target named Skylanders Trap Team to their Top Toys for the Holidays List.  In addition, the game was featured in Toy Insider’s Hot 20 Holiday Toys of 2014, which highlights the most sought-after and anticipated items of the holiday season.

     Skylanders  continues to lead and evolve the category with Skylanders Trap Team by letting fans seek out and defeat the most wanted villains in all of Skylands, pull them out of the game and into living rooms by capturing them in magical Traps. Once they’ve defeated the villains, players will be able to place a Trap into the new Traptanium Portal^TM to capture them. Players can then send villains back into the game where they can play as them to fight for good, reversing the magic. They will also be able to hear the villains inside the Traps, an innovation that truly brings life to toys.

     “Since it launched four years ago, the Skylanders brand has continued to captivate young fans around the world who eagerly crowd our stores every time a new collectible character is introduced,” said Richard Barry, Executive Vice President, Chief Merchandising Officer,Toys“R”Us, Inc. “In preparation for the debut of Skylanders Trap Team, which truly reinvents the franchise’s signature gameplay, our teams across the globe have worked year-long to ensureToys“R”Us is THE destination for Portal Masters ready to experience all the fun the new game – and our exclusive Legendary Skylanders toys – have to offer.”

     Portal Masters everywhere can get into the Skylanders Trap Team spirit by taking advantage of exclusive Skylanders products at retailers nationwide:

·         Get Legendary at Toys”R”Us – Toys“R”Us stores in North America and online atToysrus.com will be the only places fans will find the limited edition Legendary Series ofSkylanders toys at launch. The Legendary Series features alternative versions of new Trap Master characters and packs, such as Jawbreaker, Déjà Vu and the Nightmare Express Adventure Pack, all of which feature in-game stat boosts.

·         Meet the Minis at Walmart – Skylanders fans can visit participating Walmart stores or go to Walmart.com to participate in the ‘Meet the Minis’ program to unlock special content featuring the fully playable and upgradeable Minis, including Gill Runt, Stealth Elf,Weeruptor, Pet Vac and Small Fry via the official Skylanders Collection Vault^TM app. Walmart will also be the only place fans can find the Skylanders Minis Buddy Pack, featuring Tidal Wave Gill Grunt and Gill Runt.

·         NITRO Trap Masters at Target – U.S. Target stores nationwide and Target.com will once again be the only place where fans can get their hands on the Skylanders NITRO series of toys, which features the powerful Trap Master NITRO Krypt King.

·         Portals for Punch Pop Fizz at GameStop – During the first week of launch, fans that bring in a Portal of Power® from any Skylanders game can trade it in to receive a free Punch Pop Fizz character, a bright red version of the fan-favorite Skylander.

·         Three Skylanders for Two at Best Buy – Players that purchase any two Skylanders Trap Team game products at Best Buy will receive a free Volcanic Eruptor character, who’s unique appearance is visible in-game. This promotion is available only at Best Buy.

     Skylanders Trap Team introduces heroes known as Trap Masters that wield powerfulTraptanium^TM weapons used to defeat Skylands’ most notorious villains including Kaos, as well as brand new Core Skylanders characters and reposed fan-favorite Skylanders characters. The game also features a variety of elementally aligned Traps with unique and interesting designs. In addition, Skylanders Trap Team welcomes Skylanders Minis, 16 small but powerful Skylanders now fully playable, who join the battle against Skylands’ most nefarious villains. Coming to Skylanders fans worldwide on November 1, Eon’s Elite collectors’ toys feature never-before-seen decoration with a distinct, metallic finish and a golden base that sets them apart from other Skylanders toys. 

Skylanders Trap Team is compatible with more than 175 unique toys from all previous games -- Skylanders SWAP Force^TM, Skylanders Giants^TM and Skylanders Spyro’s Adventure® -- every character also will be able to defeat and trap villains using Traptanium Traps, providing fans more ways to enjoy their collections.

       To celebrate the launch of Skylanders Trap Team, Activision hid a “villain” inside a seemingly normal Skylanders Trap Team demo kiosk. Starting October 6 at 10 a.m. PDT, watch what happened here on the official YouTube channel: www.YouTube.com/SkylandersGame.