Today we went to the mega event that Toys 'R 'Us had for the unveiling of the new line of Star Wars Toys. Boy did they do it right. Throughout the store you got a chance to see collectibles from the original line of toys-some of them really rare. Geoffrey the Giraffe was decked out in Star Wars gear- and there were areas all over the store with sneak peaks of the toys to come at 12:01 am. You got to make your own Wookie Cookies, build a Star Wars Lego mini kit and best of all have a one on one session with the New York Jedi Academy- who are amazing! All of this to celebrate the most amazing thing to happen in the 2015 year- the release of the new Star Wars movie! People lined up outside the Flagship store for the 12:01 re-opening and to get their hands on the most amazing toys to be added to the line in recent years.
When I asked people in the line- who started lining up at 5pm why they felt the need to be there at 12:01, the answer was simple really. "Because it's Star Wars Man" David Huttly of Long Island said. Most of the people on line were adults and Steve Johas of Yonkers NY said:
"For us, this is a way to relive our childhood. Star Wars has been such a huge part of our lives and for the world to understand that this is such a big deal- it means so much to us. That they have a event like this. Well it means a lot. There is nothing that would keep me away from this line."
I had a follow up question for the father of four, "So is this for you or for your kids that you are here?"
