NICKELODEON ROLLS OUT NEW BLAZE AND THE MONSTER MACHINES
CONTENT ACROSS TV, DIGITAL AND MORE FOR MONTH OF MAY
Nick Debuts “Dragon Island Duel” TV Special May 25 at 11 a.m. (ET/PT),
Launches Dedicated Online Game, App Update and All-New Consumer Products Line
Inspired by Hit Preschool STEM Curriculum Series
Blaze and the Monster Machines
NEW YORK – May 6, 2015 – It’s monster machine mayhem in May as Nickelodeon launches a month of brand-new Blaze and the Monster Machines content across multiple screens, including: “Dragon Island Duel” on Monday, May 25; a companion NickJr.com game; and a Blaze app update. Also, May marks the launch of an all-new toy line inspired by the hit preschool series. Blaze and the Monster Machines follows the adventures of the amazing monster truck Blaze and his eight-year-old driver AJ, and it’s the first preschool show on TV to comprehensively cover all areas of STEM (Science, Technology, Engineering, Math) in every episode. In 1Q15, Blaze was the number-two preschool series in Live+7 with posted increases of 64% behind Nick’s own PAW Patrol and it currently ranks as the number-one preschool show in its time period on all TV.
